Good Bubble Cleans Up on Dragons’ Den!

Dragons Den PitchWe are very proud to announce that a range of children’s toiletries developed here at Wordsworth recently appeared on Dragons’ Den and received investment from business mogul Deborah Meaden.

Good Bubble is the UK’s first range of superfruit toiletries for children. Made with 98% natural ingredients, the formulations are free from sulfates, parabens, silicone, PEG, phthalates and artificial colour. Both dermatologically and ophthalmologist tested, they are gentle enough for use on newborn skin and are no-sting, tear-free guaranteed.

During development, we worked closely with Ella Banks Ltd – the company behind Good Bubble and their Founder, Amy. Here we undertook extensive research into the ingredients and formulations, creating samples for testing and attending focus groups with parents and children to get a comprehensive understanding of what families want from their personal care products. We also conducted the dermatological testing and helped to facilitate the ophthalmologist testing for the “no tears” claim.

With regards to our involvement in developing the range, Founder Amy states; “Wordsworth UK played a vital role in bringing Good Bubble to life and I simply couldn’t have done it without them. From their research and formulation expertise to assistance with packaging and extensive manufacturing skills, they have helped turn my Good Bubble dreams into a reality and I can’t thank them enough.”

After launching at Natural and Organic Products Europe in April 2014, Good Bubble has since secured listings with Whole Foods Market, Ocado, Holland & Barrett and several UK and Irish wholesalers. They have also recently acquired distribution in the Far East to China, Hong Kong, Macau and Taiwan.

Click here to find out more about Good Bubble